COMMERCIAL CREATED TO ANNOUNCE THE OPENING OF THE NEW IMOLA BRANCH.
SHOT ON BLACKMAGIC 6K PRO (MAIN SCENES) AND LUMIX S5IIX (ESTABLISHING SHOTS & SECONDARY UNITS).
THE EDIT COMBINES LOCATION FOOTAGE WITH ARCHIVAL VISUALS TO HIGHLIGHT THE BANK'S TIES TO THE LOCAL AREA. SHOT IN TWO DAYS WITH A LIGHT CREW (ONE DAY FOR MAIN SCENES, ONE FOR TOWN ESTABLISHING SHOTS), THE LIGHTING WAS KEPT NATURAL AND CLEAN USING NANLITE FIXTURES AND LARGE BOUNCE FRAMES.
BY ART DIRECTION CHOICE, NO PROFESSIONAL ACTORS WERE USED—ONLY REAL BANK EMPLOYEES TO GIVE AN AUTHENTIC HUMAN FACE TO THE BRAND.
